MY WORK
Featured
E-commerce | Healthcare | Web & Mobile | UX Redesign
A full end-to-end redesign of a Bangkok-based health supplement platform — transforming an untrustworthy infinite scroll into a complete, trusted e-commerce experience with AI-powered wellness guidance.
Featured
SaaS | Web Application | Design System | Branding
Designed a no-code website builder from the ground up — brand identity, UX, component library, and editor interface. Currently used by real users across Africa.
Enterprise | Developer Tools | Web Application
A microservice health monitoring dashboard for large engineering organizations — dual-audience design serving both high-level management views and deep developer insights.
Mobile App | EdTech | Gamification | Branding
Turned complex medical vocabulary into an addictive word-spinning game — making Latin and Greek roots feel like play, not study.
Enterprise | AI-Powered | SaaS | Internal Tool
An AI-powered intelligence platform for a US government contracting firm — enabling teams to search past performance contracts, surface employee expertise, and verify contract data through a conversational AI interface.
Mobile App | Entertainment | Social
An interactive reading app for young women — customizable avatars, branching narratives, and a social community built around stories that feel personal.
Enterprise | Brand-Matched Design | Live Work
Designed career pages for Fortive, Dexcom, 10X Genomics, Ralliant and Booking Holdings — interpreting each brand's visual identity and translating it into a tailored hiring experience within platform constraints.
Web Experience | Content Design | Enterprise
Converted gated MuleSoft PDF content into an engaging web experience — preserving SEO, user tracking, and engagement goals while making the content genuinely readable.
Agency Website | Brand Identity | Digital Transformation
Full brand identity and website design for a digital transformation agency — from logo and visual system through to a conversion-focused web presence.
Fintech | Mobile App | AI-Augmented Design
A smart money flow app for freelancers, designed in 10 days using 8 AI tools. A live experiment in AI-augmented product design.
Shreya consistently demonstrated a strong understanding of user experience, modern design principles, and the ability to translate business requirements into intuitive and visually appealing user journeys. What stood out most was her ability to take feedback constructively, iterate quickly, and deliver high-quality work within tight timelines. I would happily work with Shreya again and highly recommend her to any organization seeking a skilled UI/UX designer who genuinely cares about creating exceptional user experiences.
Charlie Temple
CEO and Founder at Vitals Thailand
I'm Shreya Sinha, a Product Designer based in India with nearly 5 years of experience designing digital products across e-commerce, enterprise software, education, entertainment, and fintech.
My background is unconventional — I studied Jewelry Design at the National Institute of Fashion Technology, which gave me an obsession with craft, proportion, and detail that I carry into every screen I design. I spent a year in jewelry and graphic design before finding my home in product design, and I haven't looked back.
I currently work at a digital transformation agency where I've designed products for clients including Fortive, Dexcom, MuleSoft, and Booking Holdings. I work end-to-end — from research and wireframes through to polished UI and full component systems.
When I'm not designing for clients, I take on freelance work under my studio name, The Subtle Things — because the details are where the real work lives.
Product Design · UI Design · UX Design · Interaction Design · Design Systems · Component Libraries · Wireframing · Prototyping · Branding · AI-Augmented Design Workflows
Figma · Framer · Adobe Illustrator · Adobe Photoshop · Canva · Rhino 3D · Midjourney · ChatGPT · Claude · Relume · Uizard
E-commerce · Enterprise SaaS · Mobile Apps · Web Applications · Responsive Design · Design Handoff
AI-Augmented Design · Fintech · Design Leadership
How I Work
I know what the ideal design process looks like. I also know how design actually works when you're collaborating with real clients and real developers under real constraints. Here's both.
Every project starts with a conversation — understanding what the client needs, what they've seen that they like, and what problem they're actually trying to solve. References come from both sides. Context before canvas.
I move to wireframes or a first design draft quickly — not because it's finished, but because people react to something real far better than they respond to abstract questions. First impressions from clients are gold.
One thing I always establish early: copy affects layout. I push clients to either provide their content or agree on word limits before we go too far. This one conversation saves everyone from redesigning around text that doesn't fit.
Design is iterative by nature. I present, they respond, I adjust. This loop continues until the designs are genuinely finalized — not just signed off to meet a deadline.
I prefer when development leads are in the design meetings from the start — it means fewer surprises at handoff. When that's not possible, I make myself available throughout development. If something's unclear, I'd rather spend 10 minutes on a call than have it built wrong.
Contact Me