Project Duration
Components Designed
Product Designer
The idea came from the owner — a website builder simple enough for a small business to use without hiring a designer. My job was to define how that would actually work: the UX, the editor, the brand, and the component system. Everything from scratch.
And yes — this portfolio is built on RocketPages. Live proof.
Platforms like Wix, Squarespace, and Weblium are powerful. They're also overwhelming. Most small business owners end up hiring designers or platform specialists just to use them — defeating the entire point of a no-code tool.
Three things needed to change:
RocketPages needed radical simplicity. Not fewer features — fewer decisions.
Powerful but overwhelming. Too many options at every step.
Beautiful templates but a steep learning curve for non-designers.
Closer to the right idea but still too complex for the target user.
The name RocketPages came from a company-wide brainstorm — the idea that a website should propel your business forward. I took it literally.
The logo is an origami rocket — combining rocket and pages into a single mark. Simple enough to work at small sizes, distinctive enough to be remembered.
Orange + Blue. Energetic and trustworthy.
The overall feeling: approachable, pleasant, encouraging. Like the product is rooting for you.
The editor is built around one consistent pattern across every component:
Learn it once on the hero section, and you already know how to edit the gallery, the pricing table, and the contact form. That consistency was the most important UX decision in the project.
Global Theme lets users set brand colors, font pairings, and button styles once — applied everywhere automatically. Instead of infinite options, I offered curated choices: a palette library, pre-tested font pairs, button style presets. Choices that can't go wrong.
Global Color Options
Global Font Options
Global Button Editor
Every component has full content, style, and layout controls. Every interactive element has base and hover states. Every section is responsive.
Design System Foundations:
Grids · Colors · Typography · Drop Shadows · Spacers · Input Fields · Badges · Avatars · Buttons · Background Radius · Icons
Page Components (25+ complete):
Header Banner · Header Navigation · Welcome · Welcome Slider · Blog · Text · Promotion · Features · Services · Products · Events · Gallery · Videos · Video Gallery · About · Testimonials · Pricing Table · Menu · Clients · Team · FAQs · Contact · Separators · Footer
Pre-tested pairings, not a list of 800 options
Curated palettes so users can't choose wrong
Multiple layouts, one component
Various ways to display images in the gallery
The Content → Style → Layout pattern in action
Pricing tables made easy
Technical features made accessible
RocketPages Branding
RocketPages is live. Small businesses and community welfare organizations across Africa are building their websites on a platform I designed from scratch — brand, UX, editor, components, and all.
The most meaningful outcome isn't a number. It's that people who previously couldn't have a website now do.
Contact Me